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Wednesday, April 11, 2007

Managing your leads

My boss used to tell me that no more how cool your products/services are, you won't have a successful company unless you have a strong sales strategy. You need to come up with effective marketing campaigns to be able to generate good leads. Lead generation is the first step towards an actual sale. That's why it's very important to study your leads so you can identify which campaign or advertisement is working for you.

AIMpromote is offering Software-as-a-Service, a Lead Management software that allows you to take total control over your sales process. Having total control means you can track which campaign generated a certain lead letting you know which strategy is most effective. This software gives you the most feature-rich lead management solution. Some of the features are visitor tracking, campaign performance reports, web analytics and lead attention meter. The lead attention meter gives you an alert on which lead has been neglected thus preventing a lost sale.

They have a pricing comparison chart on their web site so you can see how affordable it is. You can also sign up for a full-featured 14-day free trial. Running the software is very easy. AIMpromote will do all the setup and configuration for free. That way you can focus on studying your leads, making that sale and making your business grow.

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