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Friday, August 01, 2008

Rent To Own - The Latest in Consumer Services

I've always thought that rent to own only applies to real estate properties until a friend told me about APRO. Their website, which can be accessed at RTOHQ.com, is filled with useful information about the lease to own industry. This is a fairly new industry targeting consumers who can't afford long term financial obligations but still want to acquire durable goods.

So what is rent to own exactly, you ask? Rent to own is the process of renting furniture, electronics, appliances, computers, jewelry and other products to consumers with an option to buy. According to statistics, the target market for this industry are usually students, families earning a weekly paycheck and people with temporary jobs. As a costumer, you have a choice to stop the payment and return the product anytime you like. As for owning the product, it depends on the rental agreement. Some lets you take total ownership if you renewed the rent for a period of 12 to 24 months. While reading this, I already have something in mind that I'd like to rent - designer bags! ;)

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